A Quick Guide to Product Reviews And Ratings
Having product ratings and reviews featured on your ecommerce site could really improve the integrity of your business. It is a great marketing and advertising tool that can really help your potential buyers to clear their purchasing decision. Over the past several years, we've seen a significant growth in online shopping as many more people and sites have embraced this concept.
A big portion of online shoppers are browsing the web in order to look for products they want to buy. As a matter of fact, studies have shown that around 77 percent of shoppers are depending their decisions on product ratings and reviews before making a purchase. More of this are accessible at https://www.youtube.com/watch?v=jPWr_v3OOJM. On the other hand, 63 percent of customers are likely to buy a product if there are reviews about it while 59 percent value the opinions of people over experts. Online shoppers have become accustomed in writing and reading reviews and even basing the quality of a product base on user ratings.
There are so many benefits of having product Ranking Squad and reviews included in an online store and some of them include the following:
Get free word of mouth marketing and advertising.
Product reviews are typically user generated content that's updated quite often so by that, search engines would keep crawling to your product pages.
User reviews contain keywords that you may have not optimized for such like competitor brands, which can help improve your search engine rankings.
There's a great chance that customers who are writing reviews on your site would leave reviews on other pages linking back to your product page. As a result, it can increase the volume of backlinks your website gets.
Consumers are a lot willing to buy from stores with product reviews.
So what would happen if you receive a poor or negative product review? Well, it turns that bad reviews aren't as damaging as what stores think. Actually, bad reviews are also essential to be able to maintain the credibility of an online store. Ecommerce sites that don't have nothing but positive product reviews and rating would appear less genuine to the eyes of consumers.
Any product with equal amount of bad and good reviews or majority of positive reviews and a handful of bad reviews are common. If you are selling complete line of the same product, your overall product sales will still increase despite the fact that a certain product has received bad reviews.
Having product ratings and reviews featured on your ecommerce site could really improve the integrity of your business. It is a great marketing and advertising tool that can really help your potential buyers to clear their purchasing decision. Over the past several years, we've seen a significant growth in online shopping as many more people and sites have embraced this concept.
A big portion of online shoppers are browsing the web in order to look for products they want to buy. As a matter of fact, studies have shown that around 77 percent of shoppers are depending their decisions on product ratings and reviews before making a purchase. More of this are accessible at https://www.youtube.com/watch?v=jPWr_v3OOJM. On the other hand, 63 percent of customers are likely to buy a product if there are reviews about it while 59 percent value the opinions of people over experts. Online shoppers have become accustomed in writing and reading reviews and even basing the quality of a product base on user ratings.
There are so many benefits of having product Ranking Squad and reviews included in an online store and some of them include the following:
Get free word of mouth marketing and advertising.
Product reviews are typically user generated content that's updated quite often so by that, search engines would keep crawling to your product pages.
User reviews contain keywords that you may have not optimized for such like competitor brands, which can help improve your search engine rankings.
There's a great chance that customers who are writing reviews on your site would leave reviews on other pages linking back to your product page. As a result, it can increase the volume of backlinks your website gets.
Consumers are a lot willing to buy from stores with product reviews.
So what would happen if you receive a poor or negative product review? Well, it turns that bad reviews aren't as damaging as what stores think. Actually, bad reviews are also essential to be able to maintain the credibility of an online store. Ecommerce sites that don't have nothing but positive product reviews and rating would appear less genuine to the eyes of consumers.
Any product with equal amount of bad and good reviews or majority of positive reviews and a handful of bad reviews are common. If you are selling complete line of the same product, your overall product sales will still increase despite the fact that a certain product has received bad reviews.